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Notes on ranking and converting.

Practical writing on web design and local SEO for South African trades and restaurants — no fluff, one solid post at a time.

"Restaurants near me": how Google decides who shows up

Three spots in the map pack; everyone else is invisible. How Google ranks restaurants — and the two-week checklist before the December season hits.

Why your restaurant can't live on Instagram alone

Instagram fills tables you already have. Google fills tables with strangers. Why the feed can't do the website's job — and what each is actually for.

How much does a website cost in South Africa in 2026?

From R500 templates to R25,000+ custom builds — what you actually get at every price level, the recurring costs nobody quotes you, and the red flags to walk away from.

How to choose a web design company in Pretoria (without getting burned)

Half our clients arrive with a horror story. The questions to ask before paying a deposit, the red flags to walk away from, and what fair looks like in 2026.

How to get your plumbing business into Google's top 3 in Pretoria

When a geyser bursts, nobody scrolls to page two. What actually decides which three plumbers show up in Google's map pack — and how to become one of them.

The complete Google Business Profile guide for Pretoria restaurants

Your Google listing gets seen more than your website and Instagram combined. A step-by-step guide to making it work: menu, photos, hours, reviews, posts.