A studio, not a template shop.

JLC Studio is a web design studio in Pretoria that does one thing: custom websites paired with local SEO for home services businesses. Plumbers, electricians, solar installers, painters — trades where the next job depends on being found first and trusted fast.

Everything is built from scratch. No WordPress themes, no page builders, no template with your logo dropped in. That matters because your website is usually the first — sometimes the only — impression a customer gets before they call someone. A site that looks like it cost R1,500 tells them what to expect. A site built properly does the opposite.

The approach is deliberately narrow. Because the studio builds for the same kinds of businesses every week, nothing is guesswork — the structure, the copy, the SEO foundations are all shaped by what actually makes a Pretoria trade rank and convert. You get a site you can update yourself, a straight answer on pricing, and a single person who is accountable for the result.