For home services trades
The next job is decided on Google.
Custom websites for Pretoria's plumbers, electricians, solar installers and painters — built to rank in your service areas, earn trust in seconds, and turn searches into call-outs.
The problem
Good work isn't enough if nobody finds it.
Word of mouth has a ceiling
Referrals keep you busy — they don't grow you. The customers you're not meeting are typing "electrician near me" into Google right now, and someone else is answering.
A cheap site costs you jobs
A template site that looks like it cost R1,500 tells customers what to expect before they call. Premium workmanship deserves a first impression that matches it.
Directories bury you
On the quote platforms you're one of forty names racing to the bottom on price. On your own ranking website, you're the only name on the page.
What you get
Built to win the call-out.
Every trade build is engineered around one outcome: a customer with a problem finds you, trusts you, and gets in touch.
Rank where you work
Local SEO foundations from day one, targeting your services and the suburbs you actually serve.
Trust at first glance
Custom design that says "established professional" before a single word is read — never a theme.
Enquiries, not just visits
Clear calls-to-action on every page that turn a search into a phone call or a form fill.
Update it yourself
Your own CMS for services, job photos and pricing — no developer needed for day-to-day changes.
Trade builds start at R10,000 with the Launch package — pricing is public because it's part of the point. See the packages
Questions
What trades ask before they commit.
How much does a website cost for a plumber or electrician in Pretoria?
A custom trade website from JLC Studio starts at R10,000 for the Launch package (up to 5 pages), R16,500 for Growth (up to 8 pages, blog, Search Console setup) and R24,000 for Authority (up to 12 pages, priority support). Each includes a monthly retainer from R700 covering hosting, updates and support. Cheaper builds exist in Pretoria — a R2,500 template site is real — but it looks like one, and it will not rank against established competitors.
How long before my trade website ranks on Google?
Expect movement in 4–8 weeks on low-competition searches like your business name plus a suburb, and 3–6 months for competitive terms such as "electrician Pretoria". A new domain has no history, so early results come from the Google Business Profile and long-tail suburb searches while the site builds authority. Anyone promising page one in a fortnight is guessing.
Do I need a website if I already have a Google Business Profile?
Yes — and each makes the other work harder. A Business Profile gets you into the map pack, but Google ranks that pack partly on the quality and relevance of the website behind it, and profiles without a real site are routinely outranked. The profile wins the impression; the website wins the trust that turns it into a call.
Can you build pages for the specific suburbs I work in?
Yes. Service-area pages are the single most effective structure for a trade site — a page targeting "plumber in Menlyn" competes far better than one generic services page. The Growth and Authority packages have the page count to cover several areas properly.
Do I own the website, or am I renting it?
You own it outright — the design, the content and the domain. The monthly retainer covers hosting, maintenance, security and support, not licence to use your own site. If you ever leave, the site and its content go with you. That is not true of most template and "website subscription" providers in South Africa.
Can I update prices and job photos myself?
Yes. Every build includes a custom admin panel — you log in from your phone and change services, pricing and photos in minutes. No developer, no hourly charge for a text change, no waiting three days for a reply.
Done looking like every other quote?
Send a message — you'll get a straight answer on what your trade needs to win work online, and what it costs.